With the increasing number of accounts being created on Instagram every day, brands would be seriously missing out if they hadn't thought of uploading their adverts to the social media platform. Instagram can be incredibly successful for the growth of accounts through adverts, mainly due to how the adverts are actually designed.
On a first scroll through the user's timeline, an advert looks disguised as a normal Instagram post from a regular account. It's not until further inspection that the user can become aware that it's not a usual post, but in fact an advertisement in their feed.
Some adverts do tend to be more successful than others. This is mainly due to their design. If the advert does not have an interesting, eye-catching design, then the audience will not become intrigued by it and simply scroll past it.
Pot Noodle is a brand that have become aware of this, and consequently created an advert to attract the audience's attention and draw them in. It appeals to the younger audience of Instagram, especially with the competition aspect of the post in an attempt to get more attention to the post.
Below is an analysis of this Pot Noodle advert and the techniques it has used to draw in more users to the brand and its products.
We hope you enjoyed reading this blog post on Instagram's adverts and how they're created to attract an audience and attention. Make sure to check out the official Tips For Clicks social media accounts for updates on new blog posts!
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